For Immediate Release
Contact: Kristin Tutino, (585) 258-0253

WXXI PUBLIC BROADCASTING EARNS A PRISM AWARD FROM THE PUBLIC RELATIONS SOCIETY OF AMERICA

(June 22, 2005) Rochester, New York – WXXI Public Broadcasting was recognized at the annual Public Relations Society of America/Rochester PRism awards ceremony on Thursday, June 16 at the Lodge at Woodcliff in Fairport. Judged by a panel of Public Relations professionals, WXXI received one PRism award and one Award of Excellence.
WXXI’s Second Opinion Press Kit earned a PRism award in the not-for-profit/ press kit category. The kit, which was housed in a metal medical file, introduced program directors and potential funders to the new, national medical series produced by WXXI-TV and distributed by PBS. The creative team included: Jon Haliniak, creative director, designer and writer; and Elissa Orlando and Fiona Willis, content providers and writers.
WXXI’s Be More brochure received an Award of Excellence in the not-for-profit/ brochure category. The 28-page, 4-color brochure provided an overview of the station’s programs and services in a lighthearted and well-designed layout. The creative team included: Jon Haliniak, creative director, designer and writer; and Kristin Tutino, writer.
The PRism Awards recognizes complete public relations programs and tactical elements incorporating sound research, planning, execution and evaluation. All award-winning entries meet the highest standards of performance in public relations.

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WXXI is an essential, lifelong educational resource for the Greater Rochester area. WXXI provides programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of the issues of our diverse community, nation and world. Log on to www.wxxi.org for more information about our services and programs.

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