For Immediate Release
Contact: Kristin Tutino, (585) 258-0253

WXXI STARTS THE NEW YEAR ON TOP WITH STRONG NIELSEN RATINGS

Great Homes of Canandaigua Lake Proves to be a Winner

January 10, 2005 (Rochester, NY) – According to the November 2004 Nielsen Ratings report, over 55,000 people tuned in to WXXI-TV 21 (cable 11) for Great Homes of  Canandaigua Lake, WXXI’s hour-long documentary showcasing six beautiful lakeside homes. The program received a 9 rating with 16 share in the five-county Designated Market Area (DMA), which means 9% of all TV households were tuned to WXXI-TV on November 29 at 8:30 p.m. Antiques Roadshow, the station’s rating leader, which normally occupies the time slot, regularly attracts 37,000 viewers. Great Homes of Canandaigua Lake substantially increased those viewership numbers.

 “Our viewers are very cognizant of cultural, scientific and educational programs,” explains WXXI’s Director of TV Programming Bob Owens. “And, when we produce programs of local flavor they tend to grab our audience. Great Homes of: Canandaigua Lake did just that. In fact, in the history of the station, no other program has rated higher during a ratings period.”

November proved to be an exceptional rating period for WXXI-TV overall with 159,000 households tuning in during a full broadcast day. Those numbers are up 4.6% from a year ago. In primetime, WXXI-TV saw a 7% increase over last year with 90,000 households tuning in from 8 p.m. to 11 p.m. “The Nielsen ratings confirm what our members have supported for years – quality programming is valued. More people are tuning into WXXI-TV because they know they can depend on their public television station to bring them programs that educate, inform and enlighten,” said WXXI President Norm Silverstein. “We’ve remained committed to our programming mission and it’s why WXXI-TV is one of the most watched PBS stations in the country.”

WXXI is the largest, locally owned media resource in the Greater Rochester area and the only locally owned and operated television station in the market. It operates WXXI-TV (channel 21/cable 11), WXXI-DT, including four channels of digital television, AM 1370 (Rochester’s NPR news station), Classical 91.5 (Rochester’s only full-time classical music station), FM 90.5 (a mix of Classical and NPR news broadcast in Houghton, NY) and Reachout Radio, a service for those with visual impairments or blindness. WXXI-TV is one of the most-viewed sources of children’s programming in the Rochester area, with 11.5 hours of non-commercial, non-violent programs each week day.

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WXXI is an essential, lifelong educational resource for the Greater Rochester area. WXXI provides programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of the issues of our diverse community, nation and world. Log on to www.wxxi.org for more information about our services and programs.

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