For Immediate Release
Contact: Kristin Tutino, (585) 258-0253


November 15, 2006 (ROCHESTER, NY) – WXXI Public Broadcasting Council presented Ted Shepard, co-owner of Shepard Ford in Canandaigua, with the 2006 Associate of the Year Award at the Associates Society dinner held at the Country Club of Rochester. More than 150 WXXI supporters attended the annual event with special guest speaker Ric Burns, documentary filmmaker best known for his epic PBS series New York: A Documentary Film.

The Associate Award, which was established in 1987, recognizes those individuals who have made significant contributions in support of WXXI, its broadcasts and operations. Mr. Shepard has been a major supporter of WXXI’s Online Auction. Since 2001, his dealership has provided WXXI with a new Ford vehicle as the premier item for the annual auction.

To commemorate the 2006 Associate of the Year, a magnolia tree has been planted at Highland Park in honor of Mr. Shepard’s dedication to WXXI. Mr. Shepard’s name has also been inscribed on WXXI’s Associate of the Year plaque, which includes the names of other WXXI friends including Dick Eisenhart, B. Thomas Golisano, George M. Ewing, Sr. and Ed Saphar. The plaque hangs outside WXXI's studio.

“WXXI is an organization that sets the Rochester community apart from other upstate communities and I’m honored to support its efforts,” said Ted Shepard. “WXXI’s President & CEO Norm Silverstein and his associates run a first-class organization and they are a pleasure to work with. Shepard Ford is proud to support the WXXI Online Auction now, and well into the future. “

In 1954, brothers Ted & Dick Shepard acquired a Ford franchise and began serving the Rochester and Canandaigua area. As a teenager, and during college summers, Mr. Shepard worked at the dealership and for the family’s marina business. His dedication to the dealership continued, and in 1980 he and brother Tom, took the reigns. Their plan for Shepard Ford was to give customers great products and services for a fair price. But more importantly they wanted to support their employees and the community. This philosophy has translated into over 50 years of growth for Shepard Bros., Inc., which now includes Coach Sales with Mr. Shepard’s son T.J. at the helm.

Mr. Shepard and his wife Linda reside in Mendon.


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