For Immediate Release
Contact: Kristin Tutino, (585) 258-0253

SECOND OPINION RECEIVES AWARD OF EXCELLENCE BY THE ASSOCIATION OF HEALTH CARE JOURNALISTS

Rochester, New York (March 22, 2006) – Second Opinion, PBS’s health care series produced by WXXI, West 175 Productions and the University of Rochester Medical Center (URMC), received the 2005 Award for Excellence in Health Care Journalism from the Association of Health Care Journalists. The episode on depression, in which former First Lady of New Jersey Mary Jo Codey shared her story of her struggle with depression, garnered the award.  The award was announced Saturday, March 18 at the Association of Health Care Journalists’ national conference in Houston. The Award for Excellence in Health Care Journalism recognizes the best health reporting in eight categories covering print, broadcast and online media.

Second Opinion engages nationally recognized healthcare professionals—experts in various areas of medicine from around the country—and patients in a fast-paced, provocative discussion of real-life medical cases. The series airs on more than 180 PBS stations across the country, including on WXXI-TV 21 (cable 11) Saturdays at 3 p.m. and Sundays at 1:30 p.m.

With a mission to raise the level of understanding of healthcare issues in order to make people better consumers of their own health care, and in turn, achieve better medical outcomes, Second Opinion takes viewers behind-the-scenes to discover first hand how doctors navigate their way through medical decisions. The series also hosts a resource-rich Web site including tips on how to get a second opinion at http://www.pbs.org/secondopinion.

Second Opinion is endorsed by both the American Hospital Association and the Association of Academic Health Centers. Dr. Roger Oskvig, an acknowledged leader in Gerontology and Associate Professor of Medicine at URMC, is the series’ principal medical advisor. The series is hosted by Dr. Peter Salgo, a practicing physician who maintains a full-time practice in Intensive Care Medicine in the Open Heart ICU at New York Presbyterian Hospital in New York City.

National underwriting for Second Opinion is provided by The Blue Cross and Blue Shield Association (BCBSA), representing the 38 independent, locally owned and operated Blue Cross and Blue Shield companies that collectively provide health care coverage for more than 93 million—nearly one-in-three—Americans.

The Association of Health Care Journalists, Inc. (AHCJ) is an independent, nonprofit organization dedicated to advancing public understanding of health care issues. Its mission is to improve the quality, accuracy and visibility of health care reporting, writing and editing. AHCJ is classified as a 501(c) (6), a nonprofit professional trade association.

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.

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