For Immediate Release
Contact: Kristin Tutino, (585) 258-0253


February 2, 2006 (ROCHESTER, NY) — WXXI Public Broadcasting has promoted Elissa Marra Orlando to Vice President of Television. Orlando will be responsible for overseeing the operations of the Television Programming Department, TV News and Community Rochester. She will develop program ideas, supervise the content of all locally produced TV programs and actively seek and cultivate collaborations with other community partners and media.

Prior to being named V.P. of TV, Orlando was WXXI’s Executive Producer and Director of Content. She was instrumental in launching WXXI’s national healthcare series Second Opinion, which airs on more than 180 PBS stations across the country. She oversaw new program proposals, assessed and worked to enhance WXXI statewide and national TV and radio series, and developed and expanded national programming and initiatives. She was also the host of WXXI’s Assignment: the World, the nation’s longest-running instructional television program that delivers news and current events in a safe environment for 4-8th graders.

Orlando returned to WXXI in 2001 after having served as new media editor at the Democrat and Chronicle. She was formerly TV news and public affairs director at WXXI, where she served as executive producer, Web site editor and news anchor of Need to Know, WXXI’s award-winning news and public affairs program.

Orlando is a 24-year veteran of broadcasting and has been the recipient of several journalism and community service awards, including New York State Broadcasting awards for television news reporting in Somalia Africa, Homestead Florida and other local and national venues.~She has also received the American Women in Radio and Television’s Gracie Award, as well as numerous Telly Awards and Aurora Awards.

Orlando held news management positions in Watertown, NY; and served as anchor/reporter at WROC TV and WHAM Radio, both in Rochester.

Orlando received her bachelor’s degree, magna cum laude, from Nazareth College, and is pursuing a master’s degree in Public Administration. Orlando lives in Rochester with her husband Ernest and their dog Lucy.


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