For Immediate Release
Contact: Kristin Tutino, (585) 258-0253


Rochester, New York (April 24, 2007) – WXXI, the University of Rochester Medical Center Department of Psychiatry, The Roadwork for Success in Young Adulthood and North Star Records have selected the winners of its Hip-Hop Art Contest, which was part of a national outreach initiative designed to educate young consumers about issues of gender, race and community values. Youth and young adults between the ages 15-24 were invited to create a piece of Hip-Hop art in the form of written lyrics, photography/video art or recorded spoken word or videos. Jasmine Osborne of Rochester took first place; LaQuisha Powell and Mike Gerbino, both from Rochester tied for second place; and Anthony Martin of Rochester took third place.

The outreach effort supported the national PBS documentary, Hip Hop: Beyond Beats and Rhymes, which premiered on WXXI-TV 21 (cable 11) in February 2007. Hosted by Byron Hurt, the program took an in-depth look at the representations of manhood, sexism and homophobia in Hip-Hop culture.  Students were able to attend a screening of the documentary and workshop at WXXI’s studios in January 2007. After the screening, the students heard from various community leaders, including Adam McFadden, Chris Green aka “Chris G”, “Bird” from WDKX and Everett Daniels (EV V EV), about the history of Hip-Hop culture in Rochester.

Osborne’s winning entry, a three-minute video, took a look at how people interpret and view Hip-Hop as a style. Powell’s and Gerbino’s audio entries tied for second.  Martin‘s audio piece garnered a prize for third place. In addition to cash prizes, Adam McFadden, who was one of the contest judges and is owner of North Star Records, will work with the winners of the audio entries to produce and record their music. WDKX plans to air these recordings in the future.

Visit to view the winning entries and other submissions. This outreach project was funded in part by the National Center for Outreach.


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