For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253


Rochester, New York (March 18, 2008) - WXXI received the Best of Show Award at the Rochester Advertising Federation's ADDY Awards Ceremony for a sales kit it created to promote its nationally distributed TV series, Rochester International Jazz Festival. The ADDY awards recognize creative excellence in advertising from media of all types in the Rochester area. Forty-four citations of excellence and thirty-one ADDYs were awarded during the 2008 ADDY Awards ceremony on Friday, March 14, 2008 at the Clarion Hotel.

The Rochester International Jazz Festival sales kit, conceptualized and designed by WXXI's Creative Director Jon Haliniak with copywriting by WXXI's Publicist Kristin Tutino, paid homage to the old Blue Note record albums. Solid rectangular bands of color, black and white photographs and a sans serif typeface, which are all prevalent in Blue Note design, influenced the creation of the ADDY Best of Show winning entry. Housed inside the album cover was a vinyl LP wrapped in a paper sleeve. Printed on the sleeve were details about the production, the series' press release and bios on the featured artists. The album held a DVD preview screening of the series, which was attached to the center of the album making the DVD look like it was part of the LP.

The kit was used to entice PBS program directors to review the jazz series and include it in their television schedules. As a result, more than 75 PBS stations carried Rochester International Jazz Festival. The series also aired on the PBS HD channel. The second season of the Rochester International Jazz Festival will release May 4, 2008.

The Rochester Advertising Federation (RAF), an affiliate of the American Advertising Federation, serves communications professionals by connecting them to powerful new ideas and experiences, and by creating a better understanding of the function and value of marketing in our community and in our world. To see the RAF ADDY award-winning entries, visit


WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to for more information about our services and programs.

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