For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

WXXI BRINGS NOVA’S ALAN RITSKO TO ROCHESTER TO SPEAK ABOUT THE AWARD-WINNING SCIENCE SERIES

Lecture Held at Rochester Institute of Technology April 29

(Rochester, NY) March 28, 2008 - WXXI hosts a lecture on the “Art of Science Television” by Alan Ritsko, Managing Director of PBS’s premier science series NOVA, on Tuesday, April 29 at 7 p.m. at the Rochester Institute of Technology’s Ingle Auditorium at 1 Lomb Memorial Drive, Rochester. 

Tickets for the lecture and Q&A session are $10 for WXXI members and $25 for non-members. To attend the lecture and a “meet and greet reception” with refreshments following the lecture, tickets are $35 for members, and $50 for non-members. Student discounts are available. Tickets may be purchased by calling (585) 258-0200.

Alan Ritsko, an RIT graduate, is NOVA’s Managing Director and oversees the overall management of the NOVA production unit, including the business, financial and organizational aspects of the programming group.  He is also involved in the planning and development of science program specials for PBS broadcast outside of the NOVA franchise.

NOVA, which airs Tuesdays at 8 p.m. on WXXI-TV 21 (cable 11), is the highest rated science series on television, averaging over six million viewers per week in the U.S. alone. Viewers can also keep up-to-date with NOVA programming on air and online with the WXXI NOVA Player at WXXI.org/nova.

This activity is made possible through a grant from the InNOVAtion Opportunity Fund and WGBH.  Funding for NOVA is provided by David H. Koch, the Howard Hughes Medical Institute, the Corporation for Public Broadcasting, and public television viewers.

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