For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253


(Rochester, New York) March 4, 2008 – After more than 30 years as music host on WXXI’s Classical 91.5, veteran radio announcer Mordecai Lipshutz has announced his retirement from his full-time, on-air shift. Arguably, one of the most recognized voices on Rochester’s airwaves, Lipshutz joined Classical 91.5 in 1976 as a part-time announcer and became a full-time host in 1979. During his distinguished tenure he has been producer and host of Live From Hochstein, the longest running live broadcast concert series in Western New York; the annual RPO Holiday Pops Concerts; and his Night of Smiles New Year’s Eve show.

“Classical 91.5 afternoon listeners, and our staff, will miss a great friend with a vast knowledge of classical music,” said WXXI President Norm Silverstein. “But, Mordecai will always be part of the WXXI family, and you’ll see him at station events and can still expect to hear him from time to time on our air.”

Lipshutz was born and raised in Philadelphia, PA where his parents ran a printing company, which printed all the programs for the Philadelphia Orchestra. As a result of their business, Lipshutz was exposed to great music throughout his childhood. He earned a degree in acting at Lycoming College in Williamsport, PA. In 1975 he enrolled in the Printing Management program at Rochester Institute of Technology while working part-time at Classical 91.5. Brad Spear, a former WXXI Radio Operations Director responsible for hiring Lipshutz, recalls, “ I took a chance and hired this inexperienced guy who had a wonderful basso laugh and knew the music cold.” Shortly after being hired, Lipshutz decided he preferred radio to printing and joined Classical 91.5 as full-time music host.

In August 2006 Lipshutz celebrated his 30th anniversary at the station, and received a proclamation from the Monroe County Legislature in honor of his dedication to the arts and for bringing beautiful music to the Rochester community.

Lipshutz’s retirement is effective March 4, 2008. A national search for a new classical host will begin immediately.

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