For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

WXXI LAUNCHES A NEW KIDS’ SITE AT WXXI.ORG/KIDS

Rochester, New York (May 28, 2009) – WXXI is pleased to announce the launch of its new, just-for-kids Web site at WXXI.org/kids. Specifically targeted to one of the fastest growing users of the Internet – children six to 10 years of age, the site provides a safe, developmentally appropriate and commercial-free place online.

In a 2008 survey conducted by the Youth Media Council, television remains the number one medium among children six to 10 years old, but there has been a significant increase in Internet use among this group. Framing the site around award-winning children’s programming from PBS KIDS GO! and  WXXI-TV, WXXI.org/kids brings together rich resources for a kid-friendly, fun and educational online experience. On the new site children can participate in surveys; post comments and questions; watch their favorite PBS KIDS GO! shows and special segments from WXXI’s Homework Hotline series on a broadband video player; and learn about upcoming kids’ events.

The Youth Media Council survey also found that the majority of children who spend time on the Internet do so to play games. WXXI.org/kids features a variety on online games, including State Fair, which uses darts to target knowledge of U.S. states and maps, and Biz Kid$ Dollar-A-Glass, where kids can open their own lemonade stand.

WXXI.org/kids was made possible through a grant from PBS KIDS GO!, funded by the Corporation for Public Broadcasting. WXXI was one of only 30 PBS stations across the country awarded a Web activity grant.

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.

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