For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253


Episode Airs February 20 at 5:30 p.m. on WXXI-TV/HD

(Rochester, New York) February 11, 2009 - Young entrepreneur John Johnson from Nunda, New York explains changes made to his business due to the economic downturn on Biz Kid$, airing Friday, February 20 at 5:30 p.m. on WXXI-TV 21 (cable 11) and WXXI-HD (DT21.1/cable 1011), and on PBS stations across the country. Biz Kid$ is an entertaining, fast-paced series that teaches kids the importance of saving, budgeting, investing, and giving back to the community.

Johnson is a graduate of Young Entrepreneurs Academy, or YEA!, a groundbreaking program available nationwide, that takes students in grades six through twelve through the process of starting, and launching a real business or social movement over the course of a full academic year. While in the program, Johnson, the founder and CEO of Running Wild Paintball Inc., launched his business, which includes a website ( that sells paintball supplies, paintball gear and offers repair services. The success of the website combined with investments earned through the YEA! Investor Panel Event allowed Johnson the ability to open his paintball field in Nunda, which caters to players, tournaments, and parties.

After Johnson purchased land to start Running Wild Paintball, the economy took a turn for the worse. Johnson found he could not continue to run his business as originally planned without facing serious financial difficulty. On Biz Kid$, Johnson describes the creative changes he made to his business in response to his community’s troubled financial environment.

Biz Kid$ is produced in High Definition by the creators of the Emmy Award-winning series Bill Nye the Science Guy. Season 2, which launched in January, features episodes on using credit wisely, understanding financial risks, economic cycles, money math, business planning, online businesses, learning from failure, and more. The half-hour weekly series presents profiles of creative young entrepreneurs and spoofs of movies such as The Matrix, Frankenstein, and The Wizard of Oz. From the archetypal lawn mowing business to the ingenious ElementO chemistry board game, young business owners share their success stories and inspire viewers of all ages.

Each episode focuses on a specific learning objective, which was developed using national financial literacy standards. Companion materials and activities for every show are available to teachers and parents at no cost on the show’s website, The site also features clips from the series and invites kids to apply to appear on the show. Web site visitors can also sign up for the show’s monthly newsletter, The Vault, which offers ideas on how kids can start their own businesses, plus hints on earning money and making their money grow.

Biz Kid$ airs on more than 320 public television stations across the country. In Rochester, Biz Kid$ airs Fridays at 5:30 p.m., and again Sundays at 10:30 a.m., on WXXI-TV 21 (cable 11) and WXXI-HD (DT21.1/cable 1011). The series is produced in association with WXXI Public Broadcasting and is distributed by American Public Television. Major funding for Biz Kid$ is provided by a coalition of America’s Credit Unions.

WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to for more information about our services and programs.

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