For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

WXXI’S ANNUAL AUCTION KICKS OFF APRIL 25

Rochester, New York (April 15, 2009) – A Waikki Beach Resort & Spa package, a 2009 ice-blue metallic Ford Focus from Shepard Ford, a Ramon Santiago painting, and Rochester City Ballet tickets are just a few of the more than 5,000 items up for bid during WXXI’s Annual Auction. This much-anticipated event kicks off Saturday, April 25 at 8 a.m. at WXXI.org/auction and runs through Saturday, May 9 with items closing daily. That evening at 8 o’clock on WXXI-TV 21 (cable 11) and WXXI-HD (DT21.1/cable 1011), the Auction will present an hour-long television special showcasing a variety of items featured this year.

Individuals can register for their bidders’ accounts by logging on to WXXI.org/auction. Once registered, bidders will automatically be entered in a drawing to win a Sangean HDR-1 Radio donated by the Stereo Shop. If a registered bidder refers a friend to sign up for an account, via email, that registered bidder’s name will be entered in the drawing again. (No purchase, donation, or payment of any kind is necessary to enter to win.)

This year’s Auction items include: original works of art from the Auction’s favorite-featured artists Laura Wilder and Jim Christy, a Beaches Resorts Family Sesame Street Package, electronics, home and garden items, restaurant gift certificates, Century Pittsford Wines/Max of Eastman Place Wine Tasting Luncheon, bed and breakfast packages, and spa packages.
WXXI’s Annual Auction helps to insure that WXXI can continue to bring the quality programs and services so many depend on in the Greater Rochester community. This includes PBS programming, National Public Radio (NPR), locally produced documentaries and programs, Ed.Video Online, and outreach initiatives.

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.

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