For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

ROCHESTER’S U.S. BANKRUPTCY JUDGE JOHN NINFO II DEBUTS ON THE NATIONAL KIDS’ FINANCIAL LITERACY SHOW, BIZ KID$
Episode Airs January 30 at 5:30 p.m. on WXXI-TV/HD

(Rochester, New York) January 22, 2009 – John Ninfo II, Rochester’s federal bankruptcy judge, explains the perils of credit and how it affects the lives of young people everyday on Biz Kid$, airing Friday, January 30 at 5:30 p.m. on WXXI-TV 21 (cable 11) and WXXI-HD (DT21.1/cable 1011), and on PBS stations across the country. Biz Kid$, isan entertaining, fast-paced series that teaches kids the importance of saving, budgeting, investing, and giving back to the community.

An eleventh grader from Rochester, Lauren Titus, who shares her own story about credit card debt, joins Judge Ninfo. Judge Ninfo was invited to be part of the How Credit Affects Your Life episode because of his commitment to educating youth about credit. He founded Credit Abuse Resistance Education (CARE), a national credit education program for high school kids. Titus attended Judge Ninfo’s CARE program at her school and since then has changed her spending habits.

Biz Kid$ is produced in High Definition by the creators of the Emmy Award-winning series Bill Nye the Science Guy. Season 2, which launched this month,featuresepisodes on using credit wisely, understanding financial risks, economic cycles, money math, business planning, online businesses, learning from failure, and more. The half-hour weekly series presents profiles of creative young entrepreneurs and spoofs of movies such as The Matrix, Frankenstein, and The Wizard of Oz. From the archetypal lawn mowing business to the ingenious ElementO chemistry board game, young business owners share their success stories and inspire viewers of all ages.

Each episode focuses on a specific learning objective, which was developed using national financial literacy standards. Companion materials and activities for every show are available to teachers and parents at no cost on the show’s web site, www.bizkids.com. The site also features clips from the series and invites kids to apply to appear on the show. Web site visitors can also sign up for the show’s monthly newsletter, The Vault, which offers ideas on how kids can start their own businesses, plus hints on earning money and making their money grow.

Biz Kid$ airs on more than 320 public television stations across the country. In Rochester, Biz Kid$ airs Fridays at 5:30 p.m., and again Sundays at 10:30 a.m. on WXXI-TV 21 (cable 11) and WXXI-HD (DT21.1/cable 1011). The series is produced in association with WXXI Public Broadcasting and is distributed by American Public Television. Major funding for Biz Kid$ is provided by a coalition of America’s Credit Unions.

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