For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

Episode Airs February 13 at 5:30 p.m. on WXXI-TV/HD

Rochester, New York) February 4, 2009- Cody Behrns, a Pittsford teen, and his father, Howie Behrns, explain the challenges of opening a new business on Biz Kid$, airing Friday, February 13 at 5:30 p.m. on WXXI-TV 21 (cable 11) and WXXI-HD (DT21.1/cable 1011), and on PBS stations across the country. Biz Kid$, is an entertaining, fast-paced series that teaches kids the importance of saving, budgeting, investing, and giving back to the community.

Like many teenage boys, Cody Behrns dreamed of starting a skateboard business. His dream became reality when he and his father opened up Small Town Skate Shop in a red caboose at Northfield Commons in Pittsford in 2008. Business has been good, but the Behrns are having difficulty finding a company to insure their business for various reasons. They share their story of the joys and troubles of a start-up business with Biz Kid$.

Biz Kid$ is produced in High Definition by the creators of the Emmy Award-winning series Bill Nye the Science Guy. Season 2, which launched in January, features episodes on using credit wisely, understanding financial risks, economic cycles, money math, business planning, online businesses, learning from failure, and more. The half-hour weekly series presents profiles of creative young entrepreneurs and spoofs of movies such as The Matrix, Frankenstein, and The Wizard of Oz. From the archetypal lawn mowing business to the ingenious ElementO chemistry board game, young business owners share their success stories and inspire viewers of all ages.

Each episode focuses on a specific learning objective, which was developed using national financial literacy standards. Companion materials and activities for every show are available to teachers and parents at no cost on the show’s website, The site also features clips from the series and invites kids to apply to appear on the show. Web site visitors can also sign up for the show’s monthly newsletter, The Vault, which offers ideas on how kids can start their own businesses, plus hints on earning money and making their money grow.

Biz Kid$ airs on more than 320 public television stations across the country. In Rochester, Biz Kid$ airs Fridays at 5:30 p.m., and again Sundays at 10:30 a.m., on WXXI-TV 21 (cable 11) and WXXI-HD (DT21.1/cable 1011). The series is produced in association with WXXI Public Broadcasting and is distributed by American Public Television. Major funding for Biz Kid$ is provided by a coalition of America’s Credit Unions.

WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to for more information about our services and programs.

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