For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

Consortium Unveils “170 Million Americans for Public Broadcasting” Campaign
WXXI Joins Effort to Harness Grassroots Enthusiasm for Public Media

Rochester, New York (December 15, 2010) – WXXI Public Broadcasting has joined with public television and public radio stations across the country in an unprecedented effort to harness the enthusiasm of the 170 million Americans who watch, listen to or use the services and programming of public media each month (1). The centerpiece of the campaign is a web site – 170MillionAmericans.org – that represents the beginning of a grassroots effort to engage the support and energy of listeners and viewers in local communities from Homer, Alaska, to Fort Myers, Florida.

The 170 Million Americans campaign was founded on the belief that now, more than ever, our country needs a strong public media system as a source of non-partisan news, local cultural programming and non-commercial educational programs. Public funding ensures that public media will continue to enhance the quality of life of our local communities through its offerings of children’s programming, news and public affairs, music and culture, and more.

WXXI plans to promote the campaign effort to members, listeners, viewers, and the Rochester community by urging supporters to join the campaign at 170MillionAmericans.org.

“2011 is shaping up to be the year when a vigorous debate over the importance of public media will take place,” said WXXI President Norm Silverstein. “We’re proud to be a driver in this grassroots effort to harness the energy and enthusiasm of every supporter of public media in America.”

For more information about efforts in Rochester, contact Kristin Tutino, WXXI Publicist at (585)258-0253 or ktutino@wxxi.org. For information about efforts nationwide, contact Bill Gray at American Public Media bgray@mpr.org / 651-290-1543 or Stacey Karp at the Association of Public Television Stations skarp@apts.org / 202-654-4222

(1) Source: http://170millionamericans.org/numbers

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