For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253


(Rochester, New York) November 18, 2010 – WXXI presented Robert W. McKnight with the 2010 Associate of the Year Award at its annual Associate Luncheon held at the station on Tuesday, November 16, 2010. The award recognizes those individuals who have made significant contributions in support of WXXI, its broadcasts, and operations. More than 100 WXXI supporters attended the event to honor Mr. McKnight, and hear from special guest speaker Guy Raz, host of NPR’s weekend edition of All Things Considered.

            "Bob McKnight has been a long-time supporter of WXXI, whose commitments have helped the station fulfill its mission of public service," said WXXI President Norm Silverstein. "The Associate of the Year Award honors those whose gifts have allowed WXXI, through its programming and outreach, to make this a better community for all of us. Bob certainly embraces that spirit of philanthropy and is truly a friend to all who count on WXXI's services."
            A member of the station since 1994, Mr. McKnight has supported WXXI’s TV and radio drives by offering numerous member challenges. He also was a major contributor to WXXI’s 21/21 Vision Campaign for the digital transition.

            Raised in Albion, New York, Mr. McKnight lived in Washington, DC, New York City, and Chicago before making his home in Rochester. A retired writer and editor for Railway Signaling & Communications and Railway Age magazines, Mr. McKnight is currently writing a book on the history of railroad signals that will be published by The Barriger Library at The University of Missouri-St. Louis.

            To commemorate the 2010 Associate of the Year, a magnolia tree has been planted at Highland Park in honor of Mr. McKnight’s dedication to WXXI. His name has also been inscribed on WXXI’s Associate of the Year plaque, which includes the names of other WXXI friends including WXXI Honorary Trustees Catherine Carlson, Betty Strasenburgh, and Richard F. Brush, as well as B. Thomas Golisano, Suzanne Gouvernet, and Harry P. Trueheart III.

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