For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253


(Rochester, New York) July 6, 2010 – Biz Kid$, public television’s Emmy Award-winning financial literacy series, co-produced by WXXI Public Broadcasting and Biz Kid$, LLP, received a Silver Telly Award. The Telly Awards Competition recognizes excellence in local, regional, and cable TV programs and commercials, as well as video and film productions.

Biz Kid$ received the Telly Award in the Education category for its episode Are You Financially Literate?, which explores the skills of goal setting, budgeting, saving and money management.

Produced in high-definition, Biz Kid$ is designed to entertain, engage and elevate young people’s knowledge of money and finance. Geared toward school-aged children, the half-hour series is hosted by a group of “biz kids” who invite their viewers to become biz kids, too. Biz Kid$ airs on WXXI-TV (DT21.1/cable 1011/cable11) weekdays at 6 a.m., Fridays at 5:30 p.m. and Sundays at 10:30 a.m., and on more than 330 public television stations across the country.

In addition to the television series, Biz Kid$ features a website and activities, which can be used by educators in conjunction with the show. The free curriculum, which has been presented to over a million students, corresponds with every episode of the television show and includes five core components in Spanish. These can be downloaded from the show’s official website,, which also offers other resources and a monthly newsletter. In addition to classroom use, Biz Kid$ lessons are taught by credit union professionals and volunteers and through after-school programs such as Boys and Girls Clubs, DECA clubs and Girl Scouts in communities across the country.

Biz Kid$ has also garnered a 2009 Daytime Emmy for Outstanding Achievement in “Main Title and Graphic Design” and a 2009 Environmental Media Award.

Biz Kid$ is distributed by American Public Television. Major funding for Biz Kid$ is provided by a coalition of America’s Credit Unions. Biz Kid$ is locally underwritten by ESL Federal Credit Union.

To learn more about the series, visit

WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to for more information about our services and programs.

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