For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253


Rochester, New York (December 22, 2010) – The National Educational Telecommunications Association (NETA) has elected Shelley Figueroa, WXXI’s Education & Outreach Coordinator, Vice Chair of its Executive Community Engagement Committee (ECEC). Serving as a resource for public television professionals who work in the community engagement arena, the ECEC assists in providing ongoing staff development and networking opportunities in an effort to ensure professionalism and encourage community building.

As Vice Chair of the ECEC, Figueroa will help to plan the council’s activities, and will preside in the absence of the Chair at executive committee meetings and full council meetings. She will also chair the Professional Development Committee, comprised of executive committee members and council members. Figueroa will fulfill a two-year term, beginning January 1, 2011.

Figueroa has worked at WXXI since 1986. As WXXI’s Coordinator of Education and Outreach, Figueroa secures funding and develops learning events and educational outreach with community partners to extend the impact of WXXI programming.  She is the editor for the Education E-Newsletter, serves as programmer for the WXXI television overnight broadcast schedule during the school year, and works as liaison to area colleges, K-12 schools, and community providers of adult literacy regarding WXXI’s educational programming. Figueroa also coordinates WXXI's Raising 100,000 Voices, a teen video voice project, in partnership with URMC Department of Psychiatry and community agencies. The project, now in its 6th year, enables 100+ area teens and youth to produce short-form documentaries about the challenges faced by them in transitioning to adulthood.

Figueroa serves on the Hispanic Education Prevention Program Task Force through DePaul, a community mental health support organization, and has served on the POV Advisory Board, which provides feedback and advice to the producers of POV, PBS’ Independent Films Series. In 2003 she received the NYACCE Service Award from the New York Association for Continuing/Community Education, Inc.

NETA is a professional association based in Columbia, S.C.  It  serves public  television  licensees and educational entities in all 50 states,  the  District of Columbia, the Virgin Islands, and Puerto Rico, by providing quality program content, educational  resources,  professional  development,  management  support,  and  national.

WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to for more information about our services and programs.

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