For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

WXXI’S REACHOUT RADIO WINS A 2009 PROGRAM OF THE YEAR AWARD FROM THE INTERNATIONAL ASSOCIATION OF AUDIO INFORMATION SERVICES

Rochester, New York (June 7, 2010) – WXXI’s Reachout Radio, a 24-hour reading radio service for people who are print-handicapped, received a 2009 Program of the Year Award for Sound Body “The Buteyko Method” at International Association of Audio Information Services (IAAIS) Conference in Dallas, Texas on Saturday, June 5, 2010.

SoundBody is a series that shares information to help listeners manage their overall health and well being. The winning episode “The Buteyko Method” featured a treatment method for asthma. The series is hosted by Reachout Radio volunteer Louise Craig and produced by Maureen Rich.

WXXI Reachout Radio provides 24-hour per day readings of local and national newspapers, magazines, and other print information for people who are visually impaired, blind or have a physical disability which prohibits the holding of printed material, or one with a learning disability such as dyslexia. WXXI Reachout Radio is closed-circuit and is accessible through a specially-tuned radio which is provided free of charge to eligible applicants. The service is made possible through a partnership with ABVI-Goodwill Industries of Greater Rochester.

The IAAIS is an association of independently operated, volunteer-driven services that use audio technology to turn print into speech, bringing the words alive. IAAIS encourages the establishment and preservation of audio information/radio reading services as a cost-effective means of providing people with date-sensitive information and programming developed to enrich the lives of consumers.

The award-winning Reachout Radio program is available as podcasts at wxxi.org/reachout.

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.

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