For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

WXXI RECEIVES NATIONAL AWARD FROM THE
CORPORATION FOR PUBLIC BROADCASTING

(Rochester, New York) Monday, March 22, 2010 – WXXI Public Broadcasting received a My Source Education Innovation Award for its statewide call-in show, Homework Hotline, from the Corporation for Public Broadcasting (CPB) this weekend in Washington, D.C. The awards recognize and showcase how public broadcasting stations use pioneering approaches and emerging digital technologies to serve the educational needs of their communities on-air, online and in the classroom. The award was presented to WXXI’s Assistant Vice President of Education and Interactive Services Marion French by CPB President and CEO Pat Harrison at the Council of Chief State School Officers/Public Media Executive Summit.

Homework Hotline assists students with homework problems right on the air. Kids call Rochester & NYC Dial-A-Teacher where teachers take their calls and send them to WXXI studios. Once they are patched through to the station, master teachers, who are experts in subjects across the curriculum, help kids work through their homework assignments live on television. The homework help given supports academic achievement across the New York State Learning Standards, reinforcing lessons in the classroom.

“Stations across the country are using technology in creative and innovative ways to deliver educational tools and resources that are making a real difference to teachers, parents and children,” said Ms. Harrison.  “Public media is the definitive education partner for a new generation of learners and CPB congratulates WXXI for its outstanding contribution to the community.”

In addition to the television program, Homework Hotline hosts a companion Web site, <homeworkhotline.org>, which earned the prestigious Parents’ Choice award in 2008. The site features a video player where visitors can search, by subject matter, segments from the show, interactive games, homework help tips, a list of educational resources, broadcast schedules, teacher host bios, lesson plans, and learning resources.

Homework Hotline is made possible with support from New York State United Teachers (NYSUT). In addition to the My Source award, WXXI will receive a $3,000 grant from CPB to further support outreach around the program.

About CPB
CPB is a private, nonprofit corporation created by Congress in 1967 and is steward of the federal government's investment in public broadcasting. It helps support the operations of more than 1,100 locally-owned and -operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television and related online services

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.

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