For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

WXXI & THE UNIVERSITY OF ROCHESTER MEDICAL CENTER’S
SECOND OPINION
WINS THREE COMMUNICATOR AWARDS

Rochester, New York (June 8, 2010) –  The national health care series Second Opinion, produced by WXXI, the University of Rochester Medical Center (URMC), and West 175 Productions, brought home three Silver Communicator Awards in the category of Health and Wellness. The Communicator Awards, presented by the International Academy of the Visual Arts, is the leading international awards program honoring creative excellence for communications professionals.

Hosted by Dr. Peter Salgo and filmed at WXXI’s Studios, Second Opinion presents actual medical cases to a panel of experts to debate the pros and cons of diagnostic testing, interpret test results, and prescribe the best course of action. Dr. Roger Oskvig, associate professor at URMC, serves as the series chief medical advisor. Second Opinion’s “HIV in Middle Age” episode, “H1N1 Special Edition” program, and “Female Sexual Dysfunction” episode garnered the awards.

 “HIV in Middle Age” discussed how sexually transmitted diseases are not only a problem in the young population. Diseases such as HIV are rising at alarming rates in the middle age and elderly. The episode addressed the social, medical, physical, and cultural factors that contribute to this trend. The panel included: Amneris E. Luque, MD, Associate Professor of Medicine and Director of the AIDS Center at University of Rochester Medical Center; Amy C. Justice, MD, PhD, Associate Professor of Medicine, VA Chief, Section of General Medicine; Louis J. Papa, Olsan Medical Group, Professor of Clinical Medicine, University of Rochester Medical Center; Jane Pecinovsky Fowler, Founder/Director HIV Wisdom for Older Women, Kansas City, KS; and Jennifer Hillman, PhD, Professor of Psychology, The Pennsylvania State University, Berks Campus.

“H1N1 Special Edition” featured a panel of national experts along with a studio audience that had the chance to ask questions about H1N1 and seasonal flu. The panel included: Rear Admiral Anne Schuchat, MD, Director, National Center for Immunization and Respiratory Diseases (NCIRD), CDC; Mark Shelly, MD, Epidemiologist, Infectious Disease and Travel Medicine, Highland Hospital/University of Rochester Medical Center; Richard Barbano, MD, Chief of Neurology, Rochester General Hospital; Lisa Harris, MD, Primary Care Physician, Temple Medical Internal Medicine and Pediatrics; Janet Corson-Rikert, MD, Executive Director, Gannett Health Services, Cornell University; and Barbara Ferrer, PhD, MPH, MEd, Executive Director, Boston Public Health Commission.

“Female Sexual Dysfunction” addressed the causes and treatments of female sexual dysfunction. The panel included: Louis J. Papa, Olsan Medical Group, Professor of Clinical Medicine, University of Rochester Medical Center; Lynne T. Shuster, MD, F.A.C.P.,Director, Women’s Health Clinic, Mayo Clinic-Rochester, Minnesota; Coral L. Surgeon, MD, President, Women Gyn & Childbirth Association, Clinical Assoc. Prof. of Obstetrics/Gynecology, University of Rochester Medical Center; Pepper Schwartz, PhD, Professor of Sociology, University of Washington and author of “Prime:  Adventures and Advice About Sex, Love and the Sensual Years”; Leonore Tiefer, PhD, Sex Therapist, Clinical Associate Professor of Psychiatry, NYU School of Medicine, NYC.

Second Opinion’s executive producers are Elissa Orlando and Elizabeth Brock. Fiona Willis is the series producer. Blue Cross Blue Shield Association nationally underwrites the series. Second Opinion airs Saturdays at 3 p.m. and Sundays at 1:30 p.m. on WXXI-TV, and on more than 250 PBS stations across the country. Visit secondopinion-tv.org.

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