For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253


Rochester, New York (September 17, 2010) – Eleven hundred women from the greater Rochester area learned valuable ways to maintain a healthy lifestyle at WXXI’s 8th annual Speaking of Women’s Health Conference yesterday. Held at the Rochester Riverside Convention Center, Steering Committee co-chairs Dr. Vivian Lewis of the University of Rochester Medical Center (URMC) and Laura Saxby Lynch of Paychex kicked off the conference as they shared with guests a great day planned for them, which included: breakout sessions on a variety of health and lifestyle topics, free health screenings and flu shots staffed by the conference’s lead sponsor URMC, lunch, complimentary chair massages, mini-makeovers, giveaways from more than 100 exhibitors, and a gift bag.

National speaker Linda Larsen opened the morning program with a lively presentation. Described as “Lucille Ball meets Dr. Phil,” Larsen shared with the women the importance of making themselves a top priority, and how the power of positive thinking can make a big difference in their lives.

During the lunch program, WXXI presented the Pinny Cooke Community Service Award and the Pat Andrus Community Investment. Named after the late State Assembly woman who championed so many worthwhile causes, the Pinny Cooke Community Service Award is given to a woman who has made a real and sustained difference in the lives of women. This year the award was presented to Reverend Judy Lee Hay, who is pastor of the Calvary St. Andrew’s Presbyterian Church, and was the first woman to be named senior pastor of a Presbyterian Church in the United States. Reverend Hay was recognized for her work in the church and the guidance she has given to women priests. She was also honored for founding the South Wedge Planning Committee, a not-for-profit housing corporation, and for starting a food cupboard at Calvary St. Andrew’s Presbyterian Church.

The Pat Andrus Community Investment, named in memory of the late Pat Andrus who served on the Speaking of Women’s Health steering committee and was an active WXXI volunteer, is given in support of an institution that is dedicated to improving the lives of women. The investment was presented to Sustain, Inspire, Survive (SIS). Founded by two-time cancer survivor and Rochesterian Andrea Caruso, SIS is designed to meet the often overlooked financial needs of those enduring breast cancer treatments. SIS provides financial grants for immediate needs such as medical co-pays, mortgages, rent, utilities, rent and groceries. As the investment recipient, SIS will receive a thirty-second awareness spot produced by WXXI that will air on WXXI-TV for one year.

The conference concluded with a presentation by Dr. Joyce Morley-Ball, a licensed psychotherapist and author. Dr. Morley-Ball shared with the women ways to maintain healthy relationships.

WXXI’s Speaking of Women’s Health Conference was sponsored locally by the University of Rochester Medical Center, Senator Joseph Robach through a New York State grant, Paychex, Bank of Castile, 13WHAM and the CW16. National sponsors included: Novartis and Clever Crazes for Kids.

WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to for more information about our services and programs.

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