For Immediate Release                                                                                   
Contact: Kristin Tutino, (585) 258-0253

WRUR-FM 88.5 TO BROADCAST NPR’S PRESENTATION OF THE
SOUTH BY SOUTHWEST MUSIC FEST MARCH 17 AND 18

Rochester, New York (March 15, 2010) – WRUR-FM 88.5 will broadcast NPR Music’s presentation of the 2010 South by Southwest (SXSW) Music and Media Conference in Austin, TX on March 17 and 18. NPR Music returns to SXSW, for its third year, to offer extensive coverage of the influential music festival on air and online.

On the opening night of the festival, Wednesday, March 17, beginning at 9 p.m. WRUR-FM 88.5 will broadcast SXSW headliners, Visqueen, performing at Stubbs Bar-B-Q. Visqueen will be followed by The Walkmen, Sharon Jones and the Dap Kings, Broken Bells, and Spoon. The music continues on Thursday, March 18 starting at 9 p.m. on WRUR-FM 88.5. The radio broadcast will include Local Natives, G-Side, Surfer Blood, and Sleigh Bells and more.

Bob Boilen, host and creator of the popular show All Songs Considered and its Live in Concert series will anchor the broadcast. Joining Boilen will be NPR Music editor Stephen Thompson, NPR Music bloggers Carrie Brownstein and Robin Hilton.

In addition to its concerts and events, NPR Music will have artist interviews, reports and live performance sessions, all available at www.NPR.org/sxsw, and will keep tabs on the Austin scene via the All Songs Considered blogs and Twitter @allsongs.
WRUR-FM 88.5 is a broadcast partnership between the University of Rochester and WXXI Public Broadcasting. WRUR-FM 88.5 can also be streamed online at http://interactive.wxxi.org/listen.

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