For Immediate Release
WXXI ANNUAL ONLINE AUCTION KICKS OFF APRIL 16
Rochester, New York (April 6, 2011) – WXXI kicks off its 43rd Annual Online Auction on Saturday, April 16 with more than 5,000 items valued at $600,000. This year’s Auction features a 2011 Silver Metallic Ford Fiesta SE from Shepard Ford, a Sandals All Inclusive Package, food and wine certificates, exciting town packages, original artwork from featured artists Jim Christy and Laura Wilder, and a 2011 collectible WXXI Auction truck. To preview some of the Auction's best merchandise, tune in to WXXI-TV/HD (DT21.1/cable 1011 and 11) for the WXXI Auction 2011 Kick-Off Special on Saturday, April 16 at 8 p.m.
Proceeds from the Auction support the quality programs and services the station provides to the Rochester community, including PBS and NPR programming; locally produced documentaries such as Restoring a Masterpiece: The Renovation of the Eastman Theatre and Memories of Midtown; locally produced TV series such as Second Opinion, Homework Hotline, and New York Wine & Table; and radio series like Fascinatin’ Rhythm and With Heart and Voice; WXXI's Educational Video Library service, VITAL; and outreach initiatives such as teacher workshops, community forums, and film screenings.
WXXI's 43rd Annual Online Auction is underwritten byBausch & Lomb.
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