For Immediate Release                                                                                   
Contact: Kristin Tutino, WXXI, (585) 258-0253

WXXI ANNUAL ONLINE AUCTION KICKS OFF APRIL 16
5,000 Items Up for Bid at WXXI.org/auction

Rochester, New York (April 6, 2011) – WXXI kicks off its 43rd Annual Online Auction on Saturday, April 16 with more than 5,000 items valued at $600,000. This year’s Auction features a 2011 Silver Metallic Ford Fiesta SE from Shepard Ford, a Sandals All Inclusive Package, food and wine certificates, exciting town packages, original artwork from featured artists Jim Christy and Laura Wilder, and a 2011 collectible WXXI Auction truck. To preview some of the Auction's best merchandise, tune in to WXXI-TV/HD (DT21.1/cable 1011 and 11) for the WXXI Auction 2011 Kick-Off Special on Saturday, April 16 at 8 p.m.

Individuals can register for their bidders’ accounts by logging on to WXXI.org/auction. Everyone who registers by April 17 will receive a free, one-year subscription to Newsweek magazine. If individuals overbid on an item by $25 or more, they will receive a $5 gift certificate for the Ravioli Shop, and a $5 gift certificate for Cabot Creamery.

In addition to the WXXI Auction 2011 Kick-Off Special on Saturday, April 16, WXXI will also showcase additional merchandise in preview specials airing on WXXI’s additional DT channels – World (DT21.2/cable 524) and Create (DT21.3/cable 433). Visit WXXI.org/auction for a complete broadcast schedule.

Proceeds from the Auction support the quality programs and services the station provides to the Rochester community, including PBS and NPR programming; locally produced documentaries such as Restoring a Masterpiece: The Renovation of the Eastman Theatre and Memories of Midtown; locally produced TV series such as Second Opinion, Homework Hotline, and New York Wine & Table; and radio series like Fascinatin’ Rhythm and With Heart and Voice; WXXI's Educational Video Library service, VITAL; and outreach initiatives such as teacher workshops, community forums, and film screenings.

WXXI's 43rd Annual Online Auction is underwritten byBausch & Lomb.

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.

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