For Immediate Release                                                                                   
Contact: Kristin Tutino, WXXI, (585) 258-0253


(Rochester, New York) May 13, 2011 – Biz Kid$, public television’s financial literacy series, co-produced by WXXI Public Broadcasting and Biz Kid$, LLP, has been nominated for Daytime Emmy® Awards in three categories: Directing, Single Camera Photography, and Sound Editing. The awards gala, which honors the craft behind the many shows that appear on daytime television, will be held in Los Angeles on June 17, 2011.

Produced in high-definition, Biz Kid$ entertains, engages and elevates young people’s knowledge of money and finance. Geared toward school-aged children, the half-hour series is hosted by a group of “biz kids” who invite their viewers to become biz kids, too. Biz Kid$ airs on WXXI-TV (DT21.1/cable 1011/cable11) weekdays at 6 a.m., Fridays at 5:30 p.m. and Sundays at 10:30 a.m., and on more than 330 public television stations across the country.

In addition to the television series, Biz Kid$ features a website and activities, which can be used by educators in conjunction with the show. The free curriculum, which has been presented to over a million students, corresponds with every episode of the television show and includes five core components in Spanish. These can be downloaded from the show’s official website,, which also offers other resources and a monthly newsletter. In addition to classroom use, Biz Kid$ lessons are taught by credit union professionals and volunteers, and through after-school programs such as Boys and Girls Clubs and DECA clubs in communities across the country.

Biz Kid$ has also earned a 2009 Daytime Emmy for Outstanding Achievement in “Main Title and Graphic Design,” a 2009 Environmental Media Award and a 2010 Silver Telly Award. Biz Kid$ is distributed by American Public Television. Major funding for Biz Kid$ is provided by a coalition of America’s Credit Unions. Biz Kid$ is locally underwritten by ESL Federal Credit Union. To learn more about the series, visit

The Daytime Entertainment Emmy® Awards has been honoring excellence in all fields of daytime broadcast production for 38 years. The Emmy® is awarded in 68 categories, including acknowledgements for series, performers and all other technical and creative areas. The Daytime Entertainment Emmy Awards season culminates with a televised show that pays tribute to the exceptional work of daytime broadcasting's elite.

WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to for more information about our services and programs.

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