For Immediate Release                                                                                   
Contact: Kristin Tutino, WXXI, (585) 258-0253


WXXI Sees Increase in Audience

(Rochester, New York) June 9, 2011 – WXXI's TV Program Director Irene Fink has received a “Golden Grid Award” from Trac Media Services and the Public Television Programmers’ Association (PTPA). The award recognizes public television professionals who help strengthen their communities by scheduling high-quality programs. Fink is responsible for selecting programming for WXXI-TV/HD, WXXI-Create, WXXI-World, and City 12. Her efforts over the last year have resulted in a 25% increase in WXXI-TV’s cumulative audience for primetime. WXXI also earned a 14% increase for the whole week.

Additionally, WXXI-TV/HD experienced the largest number of viewers to have ever tuned in to the station on a Super Bowl Sunday when Fink programmed an alternative to the championship football game. WXXI-TV/HD treated viewers to an afternoon of Masterpiece Classic adaptations of three Jane Austen classic novels – Emma, Persuasion and Sense and Sensibility.

“Irene clearly knows WXXI’s audiences, and she chooses programs that are well received by the community we serve,” said WXXI President Norm Silverstein.  “We’re proud that Irene’s achievements have been recognized by her colleagues throughout the country,” he said.

Fink's selection of acquired programs like Doc Martin and Priceless Antiques Roadshow, coupled with perennial favorites like Antiques Roadshow, Keeping Up Appearances and As Time Goes By, have proven to be a popular line-up.

Fink has served as TV Program Director since 2009.  She is responsible for programming strategy and scheduling on WXXI's television stations and on City 12, available on Time Warner Cable Channel 12 in the City of Rochester. She joined WXXI in 1998, starting in the Engineering Department. She has a Bachelor of Science degree in Communication from SUNY Brockport.

TRAC Media Services, founded in 1979, is a research company that has set the standard for objective and insightful audience analysis for American public television. TRAC clients consist of all the top 20 public television stations, as well as stations in all size markets. At present, there are over 100 stations and 12 statewide networks that are TRAC members. PTPA is designed to connect and assist the programming, development, and station management communities throughout public television. TRAC Media Services administers the project.

WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to for more information about our services and programs.

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