For Immediate Release                                                                                    WXXI logo
Juan Vazquez, Innovation Trail, Managing Facilitator 585-258-0240
   Kristin Tutino, WXXI, Station Publicist 585/258-0253(o)/ 259-5884(c)



Rochester, New York (November 3, 2011) – WXXI’s Innovation Trail, a news team dedicated to reporting on the innovation economy across upstate New York, will be recording stories from participants at TEDxRochester on Monday, November 7 at the Geva Theatre Center. TED, which stands for Technology, Entertainment, Design, is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. The Innovation Trail will bring its new “listening booth” to the event, where editor Rachel Ward and reporter Zack Seward will invite attendees to share stories about their innovative work and what they make.

Innovation Trail will randomly select individuals to record their stories at the listening booth. Clips from selected stories will be posted at, and will be shared in an upcoming radio series to air on WXXI-AM 1370. Stories collected in the listening booth at BarCamp Rochester on October 29 are currently playing at

TEDxRochester, held at Geva Theatre Center, runs from 10 a.m. to 4 p.m. on Monday, November 7. Registration is closed, but there is a wait list. To learn more about TEDxRochester, visit:

The Innovation Trail, funded by the Corporation for Public Broadcasting (CPB), is a collaboration of five upstate New York public media outlets led by WXXI, and including WNED (Buffalo), WRVO (Syracuse/Oswego), WSKG (Binghamton) and WMHT (Albany). The Innovation Trail provides in-depth reports about the innovative technologies, businesses, and policies that are helping rebuild the region’s economy. You can see the Innovation Trail’s reporting at


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