For Immediate Release
WXXI’S INNOVATION TRAIL ASKS “WHAT DO YOU MAKE” AT TEDxROCHESTER
Rochester, New York (November 3, 2011) – WXXI’s Innovation Trail, a news team dedicated to reporting on the innovation economy across upstate New York, will be recording stories from participants at TEDxRochester on Monday, November 7 at the Geva Theatre Center. TED, which stands for Technology, Entertainment, Design, is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. The Innovation Trail will bring its new “listening booth” to the event, where editor Rachel Ward and reporter Zack Seward will invite attendees to share stories about their innovative work and what they make.
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