For Immediate Release                                                                                    WXXI logo
Contact: Kristin Tutino, WXXI, (585) 258-0253

      

WXXI IS RECOGNIZED FOR ITS WORK IN THE HEALTH ARENA WITH TWO NATIONAL HEALTH AWARDS

Rochester, New York (September 29, 2011) – WXXI received two National Health Awards from the Health Information Resource Center for its work in health education.
WXXI’s national health series, Second Opinionwon a bronze award in the Patient Education Information Video category in recognition of its seventh season, and WXXI’s Healthy You outreach initiative received a merit award in the Health Promotion/Disease and Injury Prevention Information category. Organized by the Health Information Resource Center, the National Health Information Awards program honors high-quality consumer health information.

Second Opinion, hosted by Dr. Peter Salgo, presents actual medical cases to a panel of experts to debate the pros and cons of diagnostic testing, interpret test results, and prescribe the best course of action. Dr. Roger Oskvig, associate professor at the University of Rochester Medical Center (URMC), serves as the series chief medical advisor. Second Opinion’s executive producers are Elissa Orlando and Elizabeth Brock. Fiona Willis is the series producer. The program is produced by WXXI, URMC, and West 175 Productions, and is underwritten nationally by Blue Cross Blue Shield Association. Second Opinion airs Fridays at 10 p.m. and Saturdays at 3 p.m. on WXXI-TV/HD, and on more than 250 PBS stations across the country.

WXXI’s Healthy You initiative addresses the issues of child obesity and wellness in Western and Central New York. In partnership with WSKG Public Broadcasting in Binghamton, WXXI hosts televised forums, radio specials, and outreach events around the issues in an effort to inform and engage its communities. To learn more about Healthy You, visit: http://interactive.wxxi.org/healthyyou.

Now in its 18th year, the National Health Information Awards honors those materials or programs developed for use by consumers, not for health professionals. Hundreds of local, state and national health-related organizations enter every year, but only a few take the prize of Gold, Silver, Bronze, or Merit awards.

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.

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