For Immediate Release                                                                                   
Contact: Kristin Tutino, WXXI, (585) 258-0253

WXXI HELPS EDUCATE THE COMMUNITY ON COLON CANCER WITH A
SPECIAL EPISODE OF SECOND OPINION

Rochester, New York (March 16, 2011) – March is Colon Cancer Awareness Month, and WXXI is doing its part to help inform the community about the third most common type of cancer in American men and women with a special airing of its national health care series, Second Opinion. Second Opinion: Colon Cancer, airing Saturday, March 26 at 3 p.m. on WXXI-TV/HD (DT21.1/cable 1011 and 11), discusses how doctors can help patients if colon cancer is caught at its earliest, most curable stage.

In Second Opinion: Colon Cancer Emmy Award-winning veteran host Dr. Peter Salgo presents a colon cancer case to a panel of experts, and incites an open and honest conversation about a disease that is the third leading cause of cancer-related deaths in the United States. Panelists include Louis J. Papa, M.D., F.A.C.P., board certified in Internal Medicine and a primary care physician in the Olsan Medical Group of Rochester, New York; Alok A. Khorana, M.D., F.A.C.P., Assistant Professor of Medicine at the James P. Wilmot Cancer Center of the University of Rochester; Sapna Syngal, M.D., Director of the Brigham and Women's Gastroenterology Center for the Screening, Early Detection and Prevention of Cancer; David Katz, M.D., M.P.M., F.A.C.P.M., Author, The Way to Eat and Co-Founder and Director of Yale's Prevention Research Center; Eric Logan, colon cancer survivor and IT Project Manager in Kodak's Worldwide Information Systems organization; and Elissa Orlando, civilian guest and 20-year veteran of public affairs programming and multimedia storytelling. The episode repeats on Sunday, March 27 at 1:30 p.m. on WXXI-TV/HD.

Second Opinion is a weekly series seen on more than 250 public television stations across the country. It is produced by WXXI, the University of Rochester Medical Center and West 175 Productions. Second Opinion is made possible in part by support from the Blue Cross and Blue Shield Association (BCBSA), which has been the major funder since the series’ inception in 2004.

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