For Immediate Release                                                                                   
Contact: Kristin Tutino, WXXI, (585) 258-0253

WXXI PRESENTS UNIVERSITY OF ROCHESTER MEDICAL CENTER’S DR. ROGER OSKVIG THE INAUGURAL WXXI PRESIDENT’S AWARD

Rochester, New York (June 28, 2011) -- University of Rochester Medical Center’s Dr. Roger Oskvig received the inaugural WXXI President’s Award at a special celebration at WXXI studios. WXXI presented the award to Dr. Oskvig directly following the production of the 100th episode of Second Opinion, the national health series produced by WXXI. The WXXI President’s Award is given to a community partner that exemplifies the spirit of collaboration toward the WXXI mission, makes a contribution to WXXI programming, and demonstrates exceptional commitment, creativity, and leadership.

As medical producer of Second Opinion, Dr. Oskvig identifies and researches every case presented on the series. Additionally, he provides educational content and medical oversight to the producers. He assists in booking panelists, reviews scripts, and provides input from the control room during the recording of the episodes. He advises panelists on what to expect during the tapings, helps producers with briefings, and provides medical expertise for every aspect of the show.

“It is because of his medical expertise that Second Opinion stands apart from all other medical shows on television or online,” said WXXI President Norm Silverstein as he presented the award to Dr. Oskvig in front of more than 50 members of the production crew, staff, and panelists. “Dr. Oskvig ensures our credibility and inspires physicians around the country to become involved in the program.”

Dr. Oskvig is an acknowledged leader in Gerontology and associate professor of medicine at University of Rochester Medical Center (URMC). He has been an attending physician for URMC since 1989, the medical director of URMC’s Alternate Level Care Unit since 1993, and the medical director of URMC’s Medical Staff Office since 2001. He is a member on the Monroe Country Medical Society Board of Directors and an officer of the Larry Kohn Journal Club. Dr. Oskvig resides in Pittsford with his wife Melissa.

Second Opinion, hosted by Dr. Peter Salgo and filmed at WXXI’s studios, presents actual medical cases to a panel of experts to debate the pros and cons of diagnostic testing, interpret test results, and prescribe the best course of action. The series airs Fridays at 10 p.m. and Saturdays at 3 p.m. on WXXI-TV/HD, and on more than 250 PBS stations across the country.

In addition to the weekly broadcast, Second Opinion engages and educates viewers online through a comprehensive Web site at www.SecondOpinion-tv.org. The site includes short companion "Webisodes" on many of the episodes, plus in-depth background on numerous diseases and conditions.

Second Opinion’s executive producers are Elissa Orlando and Elizabeth Brock. Fiona Willis is the series producer. Blue Cross Blue Shield Association nationally underwrites the series.

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