For Immediate Release
Contact: Kristin Tutino, WXXI, (585) 258-0253
WXXI TAPES THE 100TH EPISODE OF ITS NATIONAL HEALTHCARE SERIES SECOND OPINION
Rochester, New York (June 21, 2011) – WXXI’s national healthcare series, Second Opinion, produced in association with University of Rochester Medical Center and West 175 Productions, will tape its 100th episode on Thursday, June 23 at WXXI’s Studios, followed by a celebration with the 50-member production staff, crew, and episode guests. Seen on more than 250 PBS stations across the country, the series is now in its eighth season.
Hosted by Dr. Peter Salgo,the seriespresents actual medical cases to a panel of experts to debate the pros and cons of diagnostic testing, interpret test results, and prescribe the best course of action. The 100th episode is on the topic of Pneumonia, and joins episodes on Autism, Colon Cancer, and living with Alzheimer's. Season eight premieres in October 2011.
Second Opinion is endorsed by both the American Hospital Association and the Association of Academic Health Centers. Dr. Roger Oskvig, an acknowledged leader in Gerontology and associate professor of medicine at University of Rochester Medical Center, is the series’ principal medical advisor. Second Opinion’s executive producers are Elissa Orlando and Elizabeth Brock. Fiona Willis is the series producer.
In addition to the weekly broadcast, Second Opinion engages and educates viewers online through a comprehensive Web site at www.SecondOpinion-tv.org. The site includes short companion "Webisodes" on many of the episodes, plus in-depth background on numerous diseases and conditions. Second Opinion also sends out program highlights via Facebook and Twitter.
The series has earned five Communicator Awards, eight Bronze Telly Awards, a Gold Award from the World Wide Web Health Awards for Patient Education Information, and a Gold Aurora Award. The series is distributed by American Public Television.
Second Opinion is made possible in part by support from the Blue Cross and Blue Shield Association (BCBSA), which has been the major funder since the series’ inception in 2004.
WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.