For Immediate Release
EXCELLUS BLUECROSS BLUESHIELD CEO DAVID KLEIN TALKS PERSONALLY ABOUT THE IMPORTANCE OF ADVANCE CARE PLANNING ON
Rochester, New York (April 12, 2011) – In honor of National Healthcare Decisions Day, AM 1370 presents a special edition of 1370 Connection with Excellus BlueCross BlueShield CEO David Klein, airing Monday, April 16 at 12 noon. Klein will share the story of his wife Linde’s cancer treatment and their decision-making process regarding her care. Linde died in July 2011, three years after her cancer diagnosis. Klein will talk with WXXI host Elissa Orlando about the importance of advance directives and communication about personal wishes for treatment of disease. Dr. Patricia Bomba, Vice President and Medical Director, Geriatrics, at Excellus BCBS, will join in the conversation and will review the process for advance care directives.
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