For Immediate Release
WXXI WINS THREE NEW YORK STATE BROADCASTERS ASSOCIATION AWARDS OF EXCELLENCE
(Rochester, NY) June 19, 2012 – WXXI received three awards for Excellence in Broadcasting from the New York State Broadcasters Association (NYSBA) for WXXI-TV’s Homework Hotline show, and WXXI-AM 1370’s Liza’s Letters and Company Town series. The awards recognize outstanding achievement among New York’s radio and television stations. WXXI’s President & CEO Norm Silverstein accepted the award at the 50th Annual Awards for Excellence in Broadcasting at Sagamore Resort Hotel in Lake George, NY on June 18, 2012.
Homework Hotline earned a NYSBA Award in the “Individual Program or Series Designed for Children” category. Designed for children in grades four through 12, Homework Hotline provides the tools students need to succeed with homework, and supports academic achievement across a variety of New York State Learning Standards. Teachers from Rochester Dial-A-Teacher take the calls and send them to WXXI studios in Rochester, where host teachers, who are experts in subjects across the curriculum, are standing by ready to help kids work through their homework assignments live on television. Homework Hotline airs on public television stations throughout New York State during the school year, and in Rochester Monday through Friday at 5:30 p.m. on WXXI-TV (DT 21.1/cable 1011 and 11). This award marks Homework Hotline’s tenth New York State Broadcasters Association Award. Homework Hotline is funded by the New York State United Teachers.
Liza’s Letter, a series of “good” stories produced by WXXI News, received a NYSBA Award in the “Outstanding Feature Story” category. The series was inspired by a local, almost-ten-year-old girl named Liza who sent a letter to WXXI News asking for a whole day of “happy news” and offering to round up some of her friends to listen. That letter resulted in WXXI News presenting a series of stories that focused on the positive in local health, business, education, arts, sports, and more. To listen to the series, visit: http://wxxinews.org/post/good-news-series-lizas-letter .
The New York State Broadcasters Association represents the interests of over 300 television and radio stations in the New York State Assembly, the United States Congress, and various other legislative bodies. Since 1955, NYSBA has fought many battles on behalf of broadcasters including opening New York’s courtrooms to broadcast television coverage, putting broadcasters on equal economic footing with newspapers, and defending the confidential sources of broadcast journalists.
WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. The formal affiliation between WXXI and the Little Theatre, established in December 2011, enables the two organizations to work more efficiently by pooling resources and strengths in a number of areas including back-office operation and improved fundraising capabilities. Log on to wxxi.org for more information about our services and programs.
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