For Immediate Release                                                                                    WXXI logo
Contact: Kristin Tutino, WXXI, (585) 258-0253


NEW YORK 2012” AWARD FROM THE New York State Broadcasters Association

ROCHESTER, NY (October 24, 2012) – WXXI’s long-time partnership with the Al Sigl Community of Agencies for Dialogue on Disability was recognized today with a “Serving New York 2012” award from the New York State Broadcasters Association (NYSBA).

For the past 10 years WXXI and the Al Sigl Community of Agencies have collaborated on programming to celebrate the lives of people with disabilities. Dialogue on Disability: The Herman and Margaret Schwartz Community Series encourages community dialogue about the abilities of people with special needs and the importance of inclusion. At the heart of this annual initiative is programming that broadcasts on WXXI-TV/HD, AM 1370/FM-HD 91.5-2, Reachout Radio and is part of WXXI’s Community Cinema screenings. This includes television specials; special editions of local programs such as Homework Hotline, Need to Know Rochester, 1370 Connection and Healthy Friday; a strong Web presence; and screenings and discussions at WXXI’s Studios. In 2012, audience impressions from all sources neared one million individuals.

“We’re pleased that our partnership with the Al Sigl Community of Agencies has touched so many lives over the past decade,” said WXXI President & CEO Norm Silverstein.  “Our goal is to take the “dis” out of disability, and to celebrate the abilities and contributions of all members of our community.”

NYSBA Executive Director David Donovan presented the award to Silverstein and Al Sigl Community of Agencies President Dan Meyers in a ceremony in Pittsford.  WXXI was among a group of Rochester television and radio stations honored for service to the community. NYSBA represents the interests of radio and television stations throughout New York State.


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