For Immediate Release
Contact: Kristin Tutino, WXXI, (585) 258-0253
WXXI’S SECOND OPINION WINS THE NATIONAL MEDIA AWARD FOR BROADCAST FROM THE AMERICAN SOCIETY OF COLON AND RECTAL SURGEONS
(Rochester, NY) June 4, 2012 – WXXI has garnered the National Media Award for Broadcast from The American Society of Colon and Rectal Surgeons (ASCRS) for its television production – Second Opinion: Colon Cancer (2011 season). The award acknowledges achievement in promoting a greater public understanding of colon and rectal disease. Dr. John R.T. Monson, one of the guest panelists on the Second Opinion episode, accepted the award in San Antonio, TX during the American Society of Colon and Rectal Surgeons’ Annual Meeting on June 3, 2012.
ASCRS chose Second Opinion for the episode’s comprehensive discussion about colon cancer. “Colon Cancer II” featured a patient, Molly McMaster, who told her story about receiving a diagnosis of colon cancer on her 23rd birthday. The goal of the episode was to educate viewers about not only the symptoms and physical changes that may help with an early diagnosis but also about how, although screening for colon cancer is effective, it does not identify the problems 100% of the time.
Dr. John R.T. Monson, Chief of Colorectal Surgery and Vice-Chairman of Surgery at the University of Rochester Medical Center, was a guest panelist on this show. He was chosen for his extensive expertise and dedication to colon and rectal disease. Other panelists included: Louis J. Papa, MD, FACP, primary care physician for Primary Care’s Olsan Medical Group and Professor of Clinical Medicine at the University of Rochester; Kathleen Wolin, ScD, Assistant Professor in the Division of Public Health Sciences at the Washington University School of Medicine and The Alvin J. Siteman Cancer Center in St. Louis.
Second Opinion is the only regularly scheduled health series on public television. Each week, Dr. Peter Salgo engages a panel of medical professionals and patients in honest, in-depth discussions about life-changing medical decisions. Using intriguing, real-life medical cases, the specialists grapple with diagnosis and treatment options to give viewers the most up-to-date, accurate medical information.
Second Opinion is produced for public television by WXXI, Rochester, The University of Rochester Medical Center, and West 175 Productions. The major sponsor of the series is Blue Cross Blue Shield Association. Second Opinion airs Fridays at 10 p.m. and Saturdays at 3 p.m. on WXXI-TV/HD, and on more than 250 PBS stations across the country.
The ASCRS is the premier society for colon and rectal surgeons and other surgeons dedicated to advancing and promoting the science and practice of the treatment of patients with diseases and disorders affecting the colon, rectum, and anus. Each year, the Society presents awards honoring the best work in three major media categories: Print (newspaper or magazine), Broadcast (television or radio), and Internet (information created for a general audience and presented exclusively on the Internet).
WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.