For Immediate Release                                                                                    WXXI logo
Contact: Kristin Tutino, WXXI, (585) 258-0253



Rochester, New York (January 19, 2012) – Norm Silverstein, WXXI President and CEO, was named to the board of DEI (The Development Exchange, Inc), the independent, non-profit organization dedicated to strengthening the financial health of public media organizations across the country.  “DEI’s work to reinvent fund raising for public media is more critical than ever, as we face continued challenges to government support,” said Silverstein.

Silverstein joins a number of public media leaders on the DEI board, including Joaquin Alvarado, Senior Vice President for Digital Innovation at American Public Media/Minnesota Public Radio; Robin Turnau, President of Vermont Public Radio; and Don Derheim, C.O.O. KQED/San Francisco. "Norm has distinguished himself through great work,” said DEI Board Chair Mikel Ellcessor, “and I believe he will be a great partner as we help our member stations deliver outstanding results."

Under Silverstein’s leadership, WXXI has greatly expanded its service to the community, adding digital television channels, new radio stations and formats, and a cutting-edge online service, WXXI recently forged a long-term formal affiliation with Rochester's historic Little Theatre.  The affiliation with the acclaimed, independent film house will help strengthen the missions of both organizations and better serve the community.

Silverstein represents WXXI and Rochester on a number of national, state and local boards, including the Association of Public Television Stations in Washington.  He also serves on the board of the New York State Broadcasters Association, the New York Council for the Humanities, the local board of Frontier Communications, the Regional Advisory Board of Excellus Blue Cross/Blue Shield, and he is a member of the Rochester Rotary Club.

DEI is based in Minneapolis, and serves 275 member stations. It also produces the Public Media Development and Marketing Conference each July.


WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to for more information about our services and programs.

Press Release Index