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Sunday, August 7 at 10 p.m. – The Water-Energy Crunch: A Powerful Puzzle

(Rochester, NY) – The Water-Energy Crunch is a clash of essential needs. Humans are thirsty creatures who need water to drink and bathe, but also to produce most forms of energy. No water, no energy, and nothing goes on. Literally. How we resolve, or fail to resolve the competition between water and energy needs will be one of the defining issues of this century. The Water-Energy Crunch: A Powerful Puzzle, airing Sunday, August 7 at 10 p.m. on AM 1370/FM-HD 91.52, explores some innovative solutions to quench our thirst for water and energy.

The Water-Energy Crunch: A Powerful Puzzle, a co-production of IEEE Spectrum Magazine and the Directorate for Engineering of the National Science Foundation, is part of WXXI's programming initiative in support of Rochester's first Greentopia Festival, which will be held September 17 and 18, 2011 in High Falls. Greentopia is a two-day interactive fest that celebrates the green movement that is sweeping the globe, and will showcase what the region is doing – and envision a greener region of the future. For list of all "green" programs, visit: WXXI.org/gogreen.



WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.