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Kristin Tutino
Creative Services Department


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Sunday, January 30 at at 10 p.m. The Promised Land: Brenda Palms Barber

(Rochester, NY) Brenda Palms Barber wasn't always drawn to beekeeping. But her quest to find work for residents of Chicago's economically disadvantaged North Lawndale neighborhood — where some 50 percent of adults have been in the criminal justice system — led her to start Sweet Beginnings, a transitional jobs program for formerly incarcerated individuals and others with significant barriers to employment. In The Promised Land: Brenda Palms Barber, airing Sunday, January 30 at 10 p.m. on AM 1370/FM-HD 91.5-2, host Majora Carter accompanies Palms Barber through the streets of North Lawndale, past churches and crack houses. They tour Sweet Beginnings' honey factory, inspect the beehives, and chat with ex-offenders who are now the core workforce of this nonprofit enterprise.

Sweet Beginnings' Beeline products — raw honey and honey-based body care products — are now sold throughout the Midwest. And the recidivism rate for former Sweet Beginnings employees is below 4 percent, compared to the Illinois average of 55 percent and a national average of 65 percent.

Palms Barber is driven by her certainty that "people deserve second chances and you can choose to turn your life around." For Palms Barber and her team, transforming street skills into mainstream competitive skills is a sweet success indeed.



WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.