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Saturday, April 24 at 8 p.m. – WXXI 2010 Auction Kick Off

(Rochester, NY) WXXI's 2010 Online Auction runs Saturday, April 24 through Saturday, May 8, and launches with an hour-long television special showcasing all the great merchandise this year’s auction has to offer. WXXI 2010 Auction Kick Off airs Saturday, April 24 at 8 p.m. on WXXI-TV (DT 21.1/ cable 1011 and 11).

Tune in and learn more about the 2010 black Ford Fusion SE from Shepard Ford, original works of art commissioned by Roycroft Renaissance Artist Laura Wilder and watercolor Artist Jim Christy, a 5-day Fairmont Chateau Lake Louise trip, food and wine certificates, and more – all up for bid.

How to register for a bidder’s account:
1. Log on to wxxi.org
2. Click on the “Auction” button
3. Under the heading “I’m a new user,” click “Sign me up” and fill out the registration form.
4. Don’t forget to write down your user name and password, you need these to place your bid.
5. Register before April 17, 2010 and receive a free, one-year subscription to Newsweek magazine.

How to make a bid:
1. Go to the Auction home page (wxxi.org/auction) and browse through the many categories. Once you decide what to bid on, just enter your bid and password.
2. When you make your bid, click on “Bid this exact amount” and the bid will go through.
3. If you click on “Bid up to the amount on my behalf” you can use the Reserve Bidding function, which allows you to set a “do not exceed” amount for your bid.
4. When you overbid on an item valued at $25 or more, you’ll receive a $5 gift certificate for the Little Bakery and a gift certificate from Cabot Creamery.

All proceeds help to support the many programs and services WXXI Public Broadcasting offers its community. For more information, visit wxxi.org/auction.

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.