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Friday, April 15 at 5:30 p.m. – Biz Kid$

(Rochester, NY) – A 15-year-old aviator who purchased his own plane, an 11-year-old iPhone app designer, and a 16-year-old with a fashion recycling business are just three of the young entrepreneurs that kids will meet on season four of Biz Kid$, public television’s Emmy Award-winning financial education series. The new season launches during Financial Literacy Month on Friday, April 15 at 5:30 p.m. WXXI-TV/HD and on public television stations across the country.

Produced in high-definition by Biz Kid$ LLP and WXXI Public Broadcasting, season four of Biz Kid$, which airs Fridays at 5:30 p.m. on WXXI-TV/HD, features eight new episodes that focus on life skills such as budgeting, goal setting, protecting against identity theft, understanding taxes, and learning how to use credit wisely. Designed for families and children from fifth grade through high school, the half-hour series is hosted by a group of “biz kids” who invite their viewers to become biz kids, too. The series teaches the basics of saving and investing through educational segments based on national financial literacy standards and reinforces the importance of giving back to the community. In every episode, viewers are introduced to young entrepreneurs and philanthropists who share their success stories.

A recent survey by Teenage Research Unlimited found that only 21 percent of students aged 16 to 22 have taken a personal finance course in school, and only 26 percent of 13- to 21-year-olds said their parents taught them how to manage money. Biz Kid$ is working to reverse the lack of financial literacy among youth by educating them about money and finance in a fun and engaging way.

Biz Kid$ also features a website with free activities and lesson plans for educators and parents to use in conjunction with the show. The free curriculum, which has been presented to over a million students, has individual elements for every episode of the television series and includes five core components in Spanish. The materials can be downloaded from the show’s official website, www.bizkids.com, which also offers other resources and a monthly newsletter. In addition to classroom use, Biz Kid$ lessons are taught by credit union professionals and volunteers at schools, and through after-school programs such as Boys & Girls Clubs, DECA clubs, and Girl Scouts in communities across the country.

Since premiering in January 2008, Biz Kid$ has been broadcast to more than 108 million households. The series has aired in 98 percent of the country, in all 50 states and the District of Columbia, on more than 330 public television stations.

In 2010, Biz Kid$ won a Silver Telly Award for Outstanding Children's Financial Literacy Education Television and Education Materials. The series also garnered a daytime Emmy in 2009, and the Environmental Media Award, which honors film and television productions that increase public awareness of environmental issues and inspire personal action on these issues. In April 2009, the series producers were invited to ring the NASDAQ closing bell in New York City. In April 2010, the producers rang the bell at the New York Stock Exchange.

Biz Kid$ is produced in association with WXXI Public Broadcasting in Rochester, New York, and is distributed nationally by American Public Television. Major funding for Biz Kid$ is provided by a coalition of America’s Credit Unions and LoveMyCreditUnion.org. For more information about the series, go to www.bizkids.com.

 

Credit: Mike Commins

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.