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Kristin Tutino
Creative Services Department


Press Releases

Saturday, August 8 at 4 p.m. – Leading with Kindness

(Rochester, NY)- With the state of today’s economy, there is no better time than the present for business leaders to seek creative ways to rise above the competition and maintain confidence in their employees and customers. Leading with Kindness, airing Saturday, August 8 at 4 p.m. on WXXI-TV(DT21.1/cable1011/cable11), explores the notion that anyone can become a stronger leader by practicing kindness.

An expanding group of innovative executives from leading companies have discovered a new and unusual way to increase profitability and productivity among their workers. The secret? Executives are leading their employees with kindness, as detailed in Bill Baker and Michael O’Malley’s book, Leading With Kindness: How Good People Consistently Get Superior Results (AMACOM, August 14, 2008).

To dispel the notion that a boss has to be imperious to succeed, Thirteen/WNET president emeritus Baker and co-author O’Malley bring their book to public television viewers in a new one-hour special by the same name.

Hosted by Baker, Leading With Kindness provides an inside look at successful organizations and their leaders. Through a series of interviews, company profiles, and expert commentary provided by O’Malley, the program presents how leadership traits and business practices common among top executives have led to their company’s growth and success. Leading With Kindness speaks with executives who have proven to maximize the output of their employees with kindness. The program also features employees who describe in their own words what they think make their companies so successful.

Pictured: Veteran Bill Baker
Credit: Copyright Bacharach


WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.