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Monday, August 15 at 10 p.m. – The Greenest Building

(Rochester, NY) – As part of WXXI's week-long programming initiative in support of Rochester's first Greentopia Festival, which will be held in September 2011, WXXI presents The Greenest Building. The hour-long documentary, airing Monday, August 15 at 10 p.m. on WXXI-TV/HD (DT21.1/cable 1011 and 11), presents a compelling overview of the important role building reuse plays in creating sustainable communities. For a list of all "green" programs airing on WXXI-TV/HD and AM 1370, visit: WXXI.org/gogreen.

Over the next 20 years, Americans will demolish one third of our existing building stock (over 82 billion square feet) in order to replace seemingly inefficient buildings with energy efficient “green” structures.  Is demolition in the name of sustainability really the best use of natural, social, and economic resources?  Or, like the urban renewal programs of the 1960s, is this well-intentioned planning with devastating environmental and cultural consequences? The Greenest Building, an hour-long documentary by local film producer Jane Turville, presents a compelling overview of the important role building reuse plays in creating sustainable communities. It airs Monday, August 15 at 10 p.m. on WXXI-TV/HD (DT21.1/cable 1011 and 11).

Narrated by David Ogden Stiers, The Greenest Building explores the myth that a “green building” is a new building and demonstrates how renovation and adaptive reuse of existing structures fully achieves the sustainability movement’s “triple bottom line” - economic, social, and ecological balance.  The film reveals: how reuse and reinvestment in the existing built environment leads to stronger local economies that can compete on a global scale; that sense of place and collective memory, while intangible, are critical components of strong, sustainable communities; and the direct correlation between reuse of existing buildings and a significant reduction in greenhouse gas emissions, degradation of the natural environment, and overuse of precious natural resources.

Rochester's Greentopia Festival is a two-day interactive fest that celebrates the green movement that is sweeping the globe, and will showcase what the region is doing – and envision a greener region of the future. The festival will be held September 17 and 18, 2011 in High Falls.

 

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.