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Sunday, February 12 at 1:30 p.m. – The Truth About Money With Ric Edelman

(Rochester, NY) – Nationally renowned financial advisor, author and award-winning talk show host Ric Edelman brings his unique blend of financial savvy and entertaining style to public television viewers across the United States. The 26-part series The Truth About Money With Ric Edelman, airing Sundays at 1:30 beginning February 12 on WXXI-TV/HD (DT21.1/cable 1011 and 11), educates and entertains viewers about personal-finance issues, including investing, retirement, financing a college education, mortgages, and providing support to elderly parents and struggling adult children.

Host Ric Edelman, twice ranked by Barron's magazine as the top independent financial advisor in the United States, engages viewers on both an intellectual and an emotional level, arming them with well-researched practical information about saving and investing.

Aided by 20 years of research in human psychology and neuroeconomics, Edelman reveals ways viewers can avoid making common mistakes and start making better financial decisions about everything from buying cars to handling credit cards and choosing investments. Says Edelman, “Our brains are hard-wired in a way that causes us to make bad financial decisions.” As a result, he encourages viewers to keep their emotions in check if they want to increase their bank balance.

“In these rollicking economic times, it’s especially important to offer viewers solid monetary guidance from America’s top personal financial advisor who has the added bonus of being a master communicator,” says Russ Hodge, executive producer of the series. “The Truth About Money will help viewers avoid the daily ‘up and down’ market coverage of the cable news networks, and provide viewers with a roadmap to help them reach their long-term financial goals.”

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.