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Kristin Tutino
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Monday, January 18 at 11 a.m. – Be Big with Clifford: Ten Days, Ten Ways

(Rochester, NY) It only takes a little to Be BIG! In celebration of the Martin Luther King Day, Jr. Day of Service, WXXI-TV kick-off Be Big with Clifford: Ten Days, Ten Ways, featuring ten days of favorite Clifford episodes that will focus on each of Clifford’s ten Big Ideas. The ten days of programming will begin on Monday, January 18 at 11 a.m. on WXXI-TV (DT21.1/cable1011/cable11), and showcase important life lessons that help teach social and character building skills. 

Clifford’s Big Ideas (Share, Help Others, Be Kind, Be Responsible, Play Fair, Be a Good Friend, Believe in Yourself, Respect Others, Work Together and Be Truthful) were borne out of the curriculum developed for the award-winning animated television series – which will celebrate its 10th anniversary on PBS KIDS in 2010. The goal of the Big Ideas is to support children’s growing understanding that the actions they choose make a difference to themselves and others.  This underlying message informs all Clifford content and activities and embodies the spirit of the Martin Luther King, Jr. Day of Service. 

“For ten years, Clifford has been introducing children and families alike to his BIG ideas – and Scholastic is delighted to celebrate them in conjunction with the 2010 Martin Luther King, Jr. Day of Service,” says Deborah Forte, President of Scholastic Media, Executive Producer of Clifford the Big Red Dog, and Executive Vice President of Scholastic Inc., the global children’s publishing, education, and media company.  “Our Be Big campaign exemplifies Scholastic’s longtime commitment to good citizenship and reinforces how small, simple actions can make a BIG difference.”

“PBS’s children’s characters are positive role models for children and Clifford is a stellar example,” said Linda Simensky, VP, Children’s Programming, PBS.  “For the past ten years, Clifford has helped guide children through social and emotional life lessons and built lasting relationships with them.”

Credit: TM & © Scholastic Inc. CLIFFORD TM Norman Bridwell



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