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Tuesday, April 21 at 8 p.m. Let's Talk About Money

(Rochester, NY) Studies show most parents don’t’ talk about money with their children and teachers don’t spend a whole lot of class time on basic financial concepts or vocabulary. WXXI and its financial literacy series for kids, Biz Kid$, is proud to present a live, one-hour special focused on the importance of economic education among youth. Let’s Talk About Money airs Tuesday, April 21 at 8 p.m. on WXXI-TV 21 (cable 11) and WXXI-HD (DT21.1/cable 1011). WXXI’s Managing Editor Julie Philipp will moderate discussions among a group of panelists, which will include a local credit union representative as well as financial literacy authorities from schools and businesses, and an audience of educators and parents. After the special airs, a podcast of the program will also be available found at <WXXI.org/podcast>.

In support of the live TV special, WXXI will also host:

• A special edition of 1370 Connection, which will preview and discuss the Let’s Talk About Money program. Scheduled guests for the radio call-in program will feature town hall panelists. This will air on Tuesday, April 21 at 12 noon on AM1370/HD91.5-2

•  A special edition of Need to Know, which will present a segment on youth financial literacy and pull findings from the Let’s Talk About Money program.  This will air on Friday, April 24 at 8:30 p.m. on WXXI-TV/HD.

• Special literacy segments will be produced to air on Assignment: The World, WXXI’s national current events series for students in 4th through 8th grade. These segments will air throughout April. In Rochester, Assignment: The World airs Thursdays and Fridays at 6 a.m. on WXXI-TV/HD.


WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.