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Tuesday, January 13 at 9 p.m. The Ascent of Money

(Rochester, NY) A new two-hour special, The Ascent of Money, airing Tuesday, January 13 at 9 p.m. on WXXI-TV 21 (cable 11) and WXXI-HD (cable 1011 and DT 21.1), puts the current global financial crisis in the full context of financial history. Premiering just a week before the inauguration of a president who campaigned on a promise to tackle this crisis, The Ascent of Money provides background on global finance’s big picture.

The film is written and presented by the bestselling author, economist, historian, and Harvard professor Niall Ferguson, author of the book The Ascent of Money: A Financial History of the World, on which the program is based. During the program Ferguson speaks with leading experts, including financier George Soros, Federal Reserve chairman Paul Volker and more.

In The Ascent of Money, Ferguson – whose series War of the World garnered critical attention last summer – traces the evolution of money and demonstrates that financial history is the essential back-story behind all history.  
“Everyone needs to understand the complex history of money and our relationship to it,” he says. “By learning how societies have continually created and survived financial crises, we can find solid solutions to today’s worldwide economic emergency.”

As he traverses historic financial hot spots around the world, Ferguson illuminates fundamental economic concepts and speaks with leading experts in the financial world.

Web site: None

Pictured: Niall Ferguson
Photo Credit: None

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