Food and Nutrition

While diabetes, obesity and heart disease continue to be problems among inner city and minority communities, families often lack access to high-quality, low cost food and cooking options. WXXI is currently fundraising for the Healthy Eating Project – a 13-part series produced from Rochester, New York’s 102-year-old Public Market. While corner stores and supermarkets are important conveniences of urban life, the Public Market is an affordable and unique shopping experience for people from all walks of life.

The Healthy Eating series will offer viewers valuable information about how to obtain nutritious food from the public market or within a local neighborhood grocery store, and show viewers how to prepare healthy meals, paying special attention to ethnic styles. Each episode will also contain direct education on healthy living habits to provide prevention in the areas of heart disease and diabetes. In addition to the series, a companion Web site will offer viewers recipes, health information and information about affordable food and time management.

Please contact: Marion French, (,
Assistant Vice President of Education and Interactive Services,
for more information.

Childhood Obesity

In the prevention of overweight and obesity among children in the Rochester region, WXXI is producing 12 television segments that will focus on healthy behaviors, exercise, nutrition, stress and hygiene. These Healthy You segments, funded by generous grants from the Daisy Marquis Jones Foundation and the Polisseni Foundation, will air on statewide television. The segments are being developed in partnership with Unity Health’s Diabetes Managements Center and with the University of Rochester Medical Center.

Geared to children in grades four through 12, the Healthy You segments and Web site will reach kids across New York State as part of the statewide homework help show Homework Hotline. The segments will also be seen statewide on the New York State ThinkBright channel, the public television channel
dedicated to education.

Further fundraising is ongoing in an effort to produce additional segments and programming aimed at kids’ health and safety.

Please contact: Elissa Orlando (,
Vice President, Television, for more information.

Lead Poisoning
More than 1,200 Monroe County children contract lead poisoning each year. These children suffer irreversible damage to their developing brains – impacting their cognitive function, behavioral control and lifetime health. The most common cause of lead poisoning in children is the ingestion of lead-based paint, commonly found in homes built before 1978. While lead poisoning isn’t curable, it is preventable, and the first step in prevention is education. WXXI is working with community partners to help eradicate lead poisoning in our community by the year 2010.

WXXI Productions Get the Lead Out

WXXI and the Coalition to Prevent Lead Poisoning, in partnership with the Monroe County Health Department and the Rochester Housing Council and Via Health, produced a video on lead safety. Get the Lead Out, hosted by Geoff Reed, an EPA-certified risk assessor and lead-based paint inspector, presents the latest guidelines and hands-on techniques to educate residents and landlords about lead. State Assemblyman David Gantt and the Rochester-area New York State Assembly Delegation funded the project with a $60,000 grant in support of the community’s quest to end lead poisoning by 2010.

Get the Lead Out DVDs and VHS tapes are distributed by the Coalition to Prevent Lead Poisoning, Monroe County Health Department, Rochester Housing Council, Via Health.

To get the Free DVD, contact the Lead Coalition
Coalition to Prevent Lead Poisoning c/o Finger
Lakes Health Systems Agency
1150 University Ave.
Rochester, New York 14607-1647
phone: (585) 256-2267
fax: (585) 461-0997

New Mothers DVD
The Lead Coalition and WXXI also produced a video for new mothers to learn about the dangers of lead poisoning and teach about the precautions families can take to keep homes and apartments lead-free. The New Mothers lead DVD is a 10-minute DVD distributed to new mothers at Strong Memorial Hospital, educating on the dangers and precautions about lead poisoning.

This is a Community Rochester Project.
Read more(link to)

Read about this project

Health care cost and policy

The cost of health care is on the rise, and many Rochester residents lack access to quality care. WXXI and Rochester Institute of Technology are collaborating with The NewsHour with Jim Lehrer, to offer a deliberative discussion of health care in
our region.

On October 20, one hundred citizens will convene on the Rochester Institute of Technology campus for a deliberation day focusing on health care and the roles government and individuals should play in resolving the community's health care issues.
These will be followed by an expert panel presentation moderated by retired RIT President Dr. Albert Simone. It’s all part of a By the People (BTP) special initiative organized by MacNeil/Lehrer Productions called Dialogues in Democracy: Life, Liberty and the Pursuit of Happiness. Public television stations and community organizations will host similar BTP Citizen Deliberations across the country, and all of these conversations will be part of a national PBS broadcast anchored by Jim Lehrer to air in January 2008.

Need to Know will film the conversations at RIT, and you can hear what your neighbors had to say about healthcare costs, access and quality in a special broadcast on Friday, October 26 at 9 p.m. on WXXI-TV 21 (cable 11). The special Need to Know broadcast will reair on Saturday, October 27 at 6:30 p.m on AM 1370 and on Sunday, October 28 at 12:30 p.m. on WXXI TV.

Please contact: Julie Philipp (,
TV News Director, for more information.