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The Big Deal

PBS Viewers:
Their Travel Habits and Preferences

From airline tickets to cruises, and rental cars to trains, PBS viewers like to travel in style. PBS viewers are much more likely than the average U.S. adult to enjoy an extended vacation and also to spend over $1,000 on a vacation. Exotic destinations, as well as the wonders that the United States has to offer, attract PBS viewers to luxury vacations abroad or extended domestic vacations.
  • About one-fourth of PBS viewers enjoyed some form of foreign travel during the past three years.
  • 26% spent seven or more nights away on a domestic trip.
  • 19% of PBS viewers stayed for eight nights in a hotel during the past three years,
    which is 25% higher than the average U.S. adult.
  • PBS viewers are nearly one-third more likely than the average U.S. adult to have rented a car in the last 12 months.

PBS viewers and members are interested in the world around them. Exploring both foreign and domestic locations, PBS viewers and members are ready to travel in style.

Source: 2001 Spring Mediamark Research Inc.


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