WXXI Auction Donor Benefits

Donating to the WXXI Auction

Participating in the WXXI Auction will give your company valuable exposure and create a positive association with the greater Rochester community. You can further your exposure by donating your top of the line merchandise in an effort to let prospective customers know what you are all about. You will show them that you care about what they care about (shared values) and you will let them know that you are a company that offers quality merchandise.

Cost Effective Marketing Exposure

Donating to the WXXI Auction is a cost-effective activity because it provides you a way to work in the realms of advertising, community support and public relations simultaneously.

An Ideal Audience

Over the two-week period, hundreds of thousands of people (based on hits our site receives) will log on to peruse, bid and buy; these appreciative bidders will see your high quality donation and recognize you as a fellow supporter of WXXI (that kind of relationship building is priceless).

Create Walk in Traffic and Additional Sales

The winning bidder will have to come into your business to pick up the merchandise or redeem their certificate, thus creating traffic. In addition to this, WXXI will create either WXXI Auction window signs or merchandise tags to identify you as either a donor or indicate which pick of merchandise will be on the auction block.

Tax Deduction

All donors will receive documentation for their donation. Contributions are tax deductible to the fullest extent of the law.

Support is Far Reaching

WXXI provides programming and services that benefit virtually everyone in the community. Our children’s and prime-time programming educates, inspires, informs, and enlightens. Your Auction participation also affords WXXI the ability to continue programming for our print handicapped community members through Reachout Radio, will help produce local programming and documentaries. It supports adult literacy programs so over 600 people obtain their GED and enable WXXI’s Education department to provide educational programming and services for parents and caregivers throughout the area to best use our programs to make sure their children are Ready to Learn by the time they enter school.

Be a WXXI Auction donor – it’s just good business!