What type of promotion can I expect to receive in
return for my Auction participation?
The amount of promotion you will receive is based on the value of your item. Although promotion levels differ, these broad based guidelines will provide you with an idea of the promotion you can expect to receive.
Customary Items
$100 or more multiple of same item: (example-1 certificate value at $25 but 4 donated)
- Your company logo along with contact information
- Link to your company website
- Color image of your donation on the Auction Web site
- Detailed descriptions of your company and donation -- feel free to use as much creativity as possible. This is the most important part in promoting your company and donation.
Notable items
$250 up to $499:
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All of the above plus
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Opportunity to have a company banner hanging in the WXXI studio during the live televised broadcast
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Guaranteed placement as a Notable Item on the auction homepage. Your item will be rotated on the auction homepage until the item closes.
Featured items
$500 up to $999:
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All of the above plus
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Opportunity to be featured in on air log on spots on WXXI AM 1370 & FM 91.5
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Your donation will appear on the kick off program in the form of a scroll running the entire length of the broadcast at the bottom of the screen
Gold Star items
$1000 or more per single item:
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All of the above plus
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30-second video produced by WXXI that will air during the Auction and multiple promos leading up to Auction proper. This station produced video will feature the specifics of your product including the item, donor name, key features, retail value and will include a pre-recorded voice-over.
Great product placement, association with the trusted WXXI brand, the chance for 24-hour online exposure...all offered in return for your donated items! Plus, any item you donate equals a tax deductions for your business. Win-win.
For product donations, you have the option of keeping the merchandise in your store, thereby creating walk-in traffic. Or, you may arrange to drop off your donation at the WXXI studios at 280 State Street, Rochester, NY 14614. Pick-up pf your merchadise is also available.
Be a WXXI Auction donor – it’s just good business!
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